Introduction :
It is a business that I started my two friends during the summer, inspired by my passion for T-shirt design. We wanted to target our first customer group — is new students at Chulalongkorn University, who might want something that represents their Chula identity and pride. That idea became the starting point for our first collection.
Building this brand has given me valuable, Exclusive practical knowledge. I learned about teamwork, communication, and vector-based design techniques, as well as negotiating with multiple suppliers. I also explored online sales through platforms like Instagram, studied marketing strategies (such as including free stickers for customers who share our brand, Running advertisements), learned about packaging design to make products visually appealing, developing the website, and gained knowledge about taxation and many other.
There were many mistakes along the way that sometimes made me feel stressed, but all of them were valuable experiences that helped me avoid making the same in the future.
